THE NEW 50+ YEAR OLD:
IT’S A WHOLE NEW WORLD

People are finding ways to thrive and reimagine their purpose after retirement. Meanwhile, brands are still playing catch-up.

Speaker Michael Clinton is helping people challenge everything they thought they knew about life after 50

MICHAEL’S SIGNATURE TALKS

Today’s 50-plus consumers are becoming parents at 50, going back to school at 60 and finding new love at 70 and beyond. They want to learn new skills, have new experiences, and challenge society’s expectations.

Americans over the age of 50 command $8 trillion in spending power. So why does our messaging treat them as an after-thought?

In his keynote presentations, Michael explores:

The New Life Purpose of Adults Over 50

Today’s healthy 50-year-olds could have more than 40 productive years ahead of them. Instead of retiring, they’re rewiring their lives in new and exciting ways.

With lifelong learning, people are re-skilling and embarking on second or third careers. The 50+ demographic has also adopted lifelong layering by pushing their boundaries, having new experiences, and finding endless ways to challenge 50+ stereotypes.

Marketing to the 50+ Consumer

Folks over 50 are not only bolder than ever before, they also have more wealth than any previous generation. They’re ready to put that money to use in ways that energize and enrich their lives.

Despite all this, retiring to a dull, uninspired life is still the go-to messaging for most brands targeting 50+ consumers. For organizations to truly connect with this market, they need to flip the script. Less Shady Acres, more Parts Unknown.

The 60-Year Career Has Arrived – the Next Wave in DEI Policy

Ageism exists in virtually every industry. It’s time to purge this negative energy from professional life.

Today, people are working into their 60s, 70s, and beyond—and performing at a high level. These workers are tremendous assets with the instincts, skills and perspectives that come from decades of experience.

But without the right structure and support in our workplaces, we’re in danger of losing these valuable team members. Our DEI policies need to reflect how valuable the 50+ demographic is to our organizations.

How You Can Continue to Thrive in Work and Life Over 50

If you’re healthy at 50, there’s a good chance you’ll live to see at least 90. What are you going to do with those four decades? What do you want to do?

Do you want to travel the world? Enter a completely different career field? Learn a new language? Find love? Go to space?

Life’s second half can be whatever you want it to be. It’s time to start that journey.

AMERICANS ARE CHALLENGING HOW LIFE OVER 50 CAN LOOK. ARE YOU READY TO EMBRACE THAT CHALLENGE?

Book Michael for your next event

MORE ABOUT MICHAEL

Michael Clinton is a best-selling author, new longevity expert, thought leader, and keynote speaker on how to live with purpose in the second half of your life and retirement.

He is a writer-at-large for Esquire and a regular columnist for Men’s Health. As former president and publishing director of Hearst Magazines, he now serves as special media advisor to The Hearst Corporation’s CEO.

PRAISE

Michael’s passion for life is inspiring. His keynote to our Prime Timers ERG provided the group with enthusiasm and energy. The ROAR formula for creating a fulfilling, productive life easy… Read More

Pam Graham

VP, Ad Sales Marketing
A+E Networks

Michael’s passion for life is inspiring. His keynote to our Prime Timers ERG provided the group with enthusiasm and energy. The ROAR formula for creating a fulfilling, productive life easy to adopt and wonderful advice for any age. His life lessons generated a lot of conversation and we continue to reference ROAR in each meeting.

Pam Graham

VP, Ad Sales Marketing
A+E Networks

YPOers are always thinking about what’s next—for their own personal growth, for their careers, for their families, and their communities. Michael Clinton’s ROAR provides an excellent… Read More

David Carey

YPO Senior Vice President, Public Affairs and Communications

YPOers are always thinking about what’s next—for their own personal growth, for their careers, for their families, and their communities. Michael Clinton’s ROAR provides an excellent framework on how to leverage the experiences and blessings from the first chapters of your career, and create an even more meaningful, soul-satisfying future.

David Carey

YPO Senior Vice President, Public Affairs and Communications